Sunday, February 17, 2013

AVANTA STUDIOS Creates New Form of DRTV Ads

AVANTA STUDIOS combines DRTV and Content to form a "Documercial"

TAMPA BAY, Fla., Jan. 10, 2013 /PRNewswire-iReach/ -- Avanta Studios of Tampa recently announced a new and innovative type of infomercial. The pioneer in advertising and marketing since 1997 has developed the Docu-mercial. The Docu-mercial is a 1 hour or half hour self contained program that is aired on various cable and internet outlets and that includes advertising for selected products.

Avanta Studios CEO Roc Hatfield and his team developed this new way of product marketing to stand out and get attention in a very crowded TV and online marketplace. This innovative Direct Response TV method presents a documentary style program and fills the advertising time during this program with the ads for chosen products. It is an informative show plus a marketing vehicle all rolled into one. A unique aspect of this type of promotions is that Avanta negotiates directly with cable networks for the purchase of the one hour or half hour time blocks and then produces the Docu-mercial for the client.

Currently Avanta is producing a program titled "Atlantium", a magazine style show that is based on the bestselling books written by Roc Hatfield. The "Atlantium" series of books deals with mysterious and unexplained phenomenon and has proven to be very popular with readers. The one-hour "Atlantium" Docu-mercial will deal with the material covered in the books and include 10 long form (2 minute) commercials promoting several Avanta products like the RF SuperBooster and the Fridgenator. According to Avanta Studios CEO Roc Hatfield, the "Atlantium" program will attract a large and very affluent audience, and this demographic is perfect for promoting many of Avanta's As Seen On TV products.

Those interested in learning more about Avanta and the innovative Docu-mercial format can visit the Avanta website. The company is also on Facebook and Twitter.


Avanta Studios was founded in 1997 and is a leader is advertising and marketing services. Avanta is a pioneer in Direct Response TV commercials and infomercials and is a leader in inventing and promoting many As Seen On TV products.

Avanta Studios

Media Contact: Roc Hatfield Avanta Studios, 7279535391,

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SOURCE Avanta Studios

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Sunday, October 7, 2012



AVANTA STUDIOS best known for it's DRTV  "As Seen On TV" products like the RF SuperBooster and the FRIDGENATOR is now getting behind a new product. NanoSave N1 Ultra High Performance Motor Oil Additive, is thought to be the World's first Nano-Engineered Motor Oil. The company just finished producing a Commercial for client N1 Technologies Inc. of Daytona Florida  that looks like it came from the Future. That's the point say company officials, the ad is titled THE FUTURE IS NOW. 

N1 Technologies wants everyone to know that Nanotechnology is the future of oil additives. This point is driven home very well in the new video campaign. Avanta Studios has been engaged to provide a complete suite of production services. A TV series sponsored by N1 Technologies is in the works, titled SHIFT. The series will feature amazing autos, boats and bikes, along with their owner/drivers. NanoSave N1 will be the anchor advertiser. 

Thursday, June 28, 2012



AVANTA STUDIOS puts the finishing touches on the National DRTV commercial for its revolutionary RF SuperBooster. AVANTA STUDIOS designs and markets all its own proprietary products. The company based in Clearwater Florida with the tag line, "Advanced Marketing Solutions" is launching the marketing for an advanced RF device that attaches to the inside or outside of any cell phone. Once attached the RF SuperBooster can greatly improve a cell phones performance, by reducing the dreaded dropped call and extending a phones range. The company is shooting for a nationwide ad campaign to start in the first quarter of 2011. AVANTA STUDIOS is currently working on a half dozen various DRTV style products that it hopes to introduce in late 2011 or early 2012.
Since 1961 Direct Response Television (DRTV) has grown from just a few million in sales to nearly 200 billion dollars a year!!! Who would have ever believed That Debbie Meyer could sell over 250 million GREEN BAGS on Television at $10 dollar a pop – or that a blanket with sleeves would have sold over 4 million units in just 4 months – or that those amber vision sunglasses would have reaped 150 million in sales? 

Over the years there have been countless Direct Response Television success stories and today’s “As Seen on TV” products can earn hundreds of millions of dollars of profits - and those profits are going directly into the pockets of a few promoters and a handful of savvy investors. Avanta Studios, a premier Multi Media Marketing company founded in 1997, is now putting its marketing strategies and internet skills to work in the DRTV arena. The company's first AS SEEN ON TV product is the RF Super Booster.

The RF Super Booster, should not to be confused with any previous product or device, and is the first internal cell phone antenna booster based on advanced Radio Frequency Identification Technology. This powerful antenna system is printed on a special adhesive paper that can be easily attached to the back of any cell phone and acts like a 4 foot external antenna!  In addition, the RF Super Booster can be used on Tablets, Smart Phones, “Laptop Computer Data Cards” and “Cordless Telephones” to enhance and improve wireless reception. 

Avanta Studios has built an e-commerce site that will be the primary landing page for internet orders. The company hopes to drive traffic to the site with prompts from the 60 second TV commercial. This along with an aggressive email marketing campaign should deliver the customers. Every cell phone owner needs this product and Avanta Studios is ready to deliver.


Thursday, April 5, 2012


Avanta Studios Producing New DRTV Format

Avanta Studios was incorporated in 1997 and has been providing advertising and marketing services ever since. Avanta started producing Direct Response TV commercials and Infomercials a few years ago. Now to date, Avanta has a number of National As Seen On TV Sellers such as The RF Super Booster and the Fridgenator.  All products are invented, patented and owned by the company.

Avanta Studios is currently pioneering a new kind of infomercial it has dubbed a Docu-mercial. This advertising format is a 1 hour or half hour self contained program that is aired on various cable and internet outlets. Avanta negotiates directly with cable networks for the purchase of one hour or half hour time blocks. The program currently in production is Titled ATLANTIUM and is a magazine style show that is based on the Best Selling Books by Avanta Studios CEO Roc Hatfield.

ATLANTIUM will have 10 long form (2 Minute) commercials promoting Avanta products like the RF SuperBooster and Fridgenator embedded into the hour program. The ATLANTIUM is a popular book series that looks into the mysterious and unexplained. The program should attract a large and affluent audience, the perfect demographic for marketing the company's As Seen On TV products.

Thursday, January 19, 2012



AVANTA STUDIOS designs, manufactures and markets all of its own products. The company focuses on those Gizmos & Gadgets seen on cable TV. Who doesn't remember Billy Mays pitching everything from Mighty Putty to the Jupiter Jack. Direct Response Television or DRTV has exploded in recent years and is now seen as a fast track strategy for getting new unknown products into major retail chain stores.

AVANTA STUDIOS has had good success with this strategy with its RF SUPERBOOSTER. The company now sells the RF SUPERBOOSTER directly to large National chain stores. The company introduced the RF SUPERBOOSTER to TV audiences in the summer of 2010 and with its As Seen On TV cred went on to be a featured product in many As Seen On TV product sections inside retail stores. A new and growing trend is a section in the retail store that focuses on As Seen On TV products. Many major retailers like Walgreens, Bed Bath & Beyond, and others have put these well advertised products up close to the cash registers. DRTV and Retail is a match made in Heaven.

The FRIDGENATOR is an advanced Refrigeration Management System. Basically a cardboard box filled with tablets made from natural mineral compounds that we call ABSORBITE. This amazing compound controls humidity, eliminates harmful gases like Ethylene and controls odors. Ethylene gas is what makes food spoil, and the FRIDGENATOR eliminates 100% of the ethylene gas within a refrigerator. A number of products like Green Bags and Plastic sealing containers have addressed these problems but the FRIDGENATOR is the only product that you can put in your Refrigerator and leave for 6 months. AVANTA STUDIOS is currently working on TV commercials and production issues and expects to have the new product on shelves and on TV in the first quarter of 2012. There are billions of ice boxes around the planet and everyone needs a FRIDGENATOR.

 UPDATE:  FRIDGENATOR is now Available at  Amazon is selling the FRIDGENATOR in the Home & Kitchen section. Fridgenator is offered and shipped by Amazon. National TV spots will direct buyers to purchase FRIDGENATOR from the Amazon website.

Thursday, December 29, 2011



 The ZOMBIE WAFFEN story is based on actual historical facts as chronicled in the Roc Hatfield book series "ATLANTIUM". The books look into a range of subjects from Ancient Aliens to Modern Mysteries. While researching for this series Roc pieced together an incredible story of how the SS in WWII were a cult based group that used a number of psychic groups to channel high tech data and knowledge to scientists. The famous Nazi scientist Werner Von Braun who later became head of the early NASA, said that he and his associates got ideas and information from "them", referring to ET's. The U.S. Government kept all of this amazing information Top Secret and much of it is still highly classified today.

More recently the Wiki Leaks, "Cablegate" memos revealed that the U.S. maybe in a war with some advanced technologically superior race based in Antarctica. A number of diplomatic cables describe armadas of advanced disc shaped craft emerging from the sea and flying at amazing speeds to all points on
the globe. One General was quoted as saying they could fly pole to pole in an hour. Are these strange craft operated by the ET's that Werner Von Braun referred to, known as the Vril? It turns out that the Vril or Nordics as they are also called because of their white hair and skin have been around for at least 3000 years. These are the mythic people that Hitler wanted to learn everything he could about. He had teams of scientists and archaeologists dispatched around the world to seek out knowledge about these people. He was convinced they were the Atlantians. Everything Hitler and the SS did was related to finding these ancient people and tapping into their advanced knowledge. He felt that it was the key to building his technologically advanced new utopian society.

The Download Universe is exploding! More movies and TV shows are consumed by Digital Download than ever, and the numbers just keep growing. Internet TVs, iPads, Smart Phones, Laptop computers are all places for consuming filmed entertainment. ZOMBIE WAFFEN is being filmed for this market, it will be directly released to iTunes, Hulu, Netflix, Amazon, and a whole gaggle of Digital movie websites. A popular film can see millions of paid downloads. Once a complete season is filmed and offered for download the
producer will seek out pay cable and TV opportunities.

Friday, August 20, 2010



St. Petersburg Florida based Avanta Studios has provided creative web and TV production services for over ten years. AVANTA STUDIOS has worked on numerous productions and has recently moved into the DRTV arena. Direct Response TV is exploding, and has had one of its best years on record in 2010. Founder and CEO Roc Hatfield has always wanted to promote a product on TV with the 800 number blazing across the screen and the words “operators standing by to take your order” spoken by the announcer. “The right product never seemed to really stand out” Hatfield says. Most DRTV products lack the profit margin required to keep the expensive advertising going. Hatfield believes he now has the right product, which enjoys a 10 to 1 profit margin.

The RF SuperBooster, is a high tech electronic device that can boost a cell phones’ reception and reduce dropped calls. The RF SuperBooster is based on advanced RFID Technology and is easily attached to the back of a cell phones’ battery. The 1.5 inch square antenna booster easily fits into any cell phone and is designed to increase the cell phones reception and eliminate the dreaded dropped call. Dropping calls is a huge problem for cell phone users both in the city and the country. Large buildings can be a cause of dropped calls as well as wide open spaces. 

“The RF SuperBooster is an inexpensive high tech device ($14.95+S&H) that can enhance the cell phone’s reception”, claims it’s promoter. All the major carriers have been spending millions on TV addressing the problem of dropped calls. Through various comical skits they all unanimously claim that if you change your contract and sign with them that you will have more bars, MORE BARS.. the Holy Grail in the cell phone business. “Changing carriers could cost you hundreds of dollars depending on the status of your contract, why not try the RF SuperBooster that costs less than a tank of gas. 

The RF SuperBooster should provide most people more bars, but if you're not 100% satisfied with the product, send it back for a full refund", states Hatfield. You might remember another cell phone booster sold on TV a few years ago that made claims of improved performance. Hatfield says that, "The RF SuperBooster should not be compared with any previous product. This is an advanced electronic device not a toy". Look for the RF SuperBooster on a  TV commercial near you soon.