AVANTA STUDIOS Creates New Form of DRTV Ads

AVANTA STUDIOS combines DRTV and Content to form a "Documercial"

TAMPA BAY, Fla., Jan. 10, 2013 /PRNewswire-iReach/ -- Avanta Studios of Tampa recently announced a new and innovative type of infomercial. The pioneer in advertising and marketing since 1997 has developed the Docu-mercial. The Docu-mercial is a 1 hour or half hour self contained program that is aired on various cable and internet outlets and that includes advertising for selected products.

Avanta Studios CEO Roc Hatfield and his team developed this new way of product marketing to stand out and get attention in a very crowded TV and online marketplace. This innovative Direct Response TV method presents a documentary style program and fills the advertising time during this program with the ads for chosen products. It is an informative show plus a marketing vehicle all rolled into one. A unique aspect of this type of promotions is that Avanta negotiates directly with cable networks for the purchase of the one hour or half hour time blocks and then produces the Docu-mercial for the client.

Currently Avanta is producing a program titled "Atlantium", a magazine style show that is based on the bestselling books written by Roc Hatfield. The "Atlantium" series of books deals with mysterious and unexplained phenomenon and has proven to be very popular with readers. The one-hour "Atlantium" Docu-mercial will deal with the material covered in the books and include 10 long form (2 minute) commercials promoting several Avanta products like the RF SuperBooster and the Fridgenator. According to Avanta Studios CEO Roc Hatfield, the "Atlantium" program will attract a large and very affluent audience, and this demographic is perfect for promoting many of Avanta's As Seen On TV products.

Those interested in learning more about Avanta and the innovative Docu-mercial format can visit the Avanta website. The company is also on Facebook and Twitter.

ABOUT AVANTA STUDIOS

Avanta Studios was founded in 1997 and is a leader is advertising and marketing services. Avanta is a pioneer in Direct Response TV commercials and infomercials and is a leader in inventing and promoting many As Seen On TV products.

CONTACT

Avanta Studios

727.953.5391 AvantaStudios@aol.com

Media Contact: Roc Hatfield Avanta Studios, 7279535391, avantaceo@aol.com

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AVANTA STUDIOS DOCU-MERCIAL

Avanta Studios Producing New DRTV Format

Avanta Studios was incorporated in 1997 and has been providing advertising and marketing services ever since. Avanta started producing Direct Response TV commercials and Infomercials a few years ago. Now to date, Avanta has a number of National As Seen On TV Sellers such as The RF Super Booster and the Fridgenator.  All products are invented, patented and owned by the company.

Avanta Studios is currently pioneering a new kind of infomercial it has dubbed a Docu-mercial. This advertising format is a 1 hour or half hour self contained program that is aired on various cable and internet outlets. Avanta negotiates directly with cable networks for the purchase of one hour or half hour time blocks. The program currently in production is Titled ATLANTIUM and is a magazine style show that is based on the Best Selling Books by Avanta Studios CEO Roc Hatfield.

ATLANTIUM will have 10 long form (2 Minute) commercials promoting Avanta products like the RF SuperBooster and Fridgenator embedded into the hour program. The ATLANTIUM is a popular book series that looks into the mysterious and unexplained. The program should attract a large and affluent audience, the perfect demographic for marketing the company's As Seen On TV products.

AVANTA STUDIOS launches FRIDGENATOR

FRIDGENATOR Keep Food Fresh

AVANTA STUDIOS designs, manufactures and markets all of its own products. The company focuses on those Gizmos & Gadgets seen on cable TV. Who doesn't remember Billy Mays pitching everything from Mighty Putty to the Jupiter Jack. Direct Response Television or DRTV has exploded in recent years and is now seen as a fast track strategy for getting new unknown products into major retail chain stores.

AVANTA STUDIOS has had good success with this strategy with its RF SUPERBOOSTER. The company now sells the RF SUPERBOOSTER directly to large National chain stores. The company introduced the RF SUPERBOOSTER to TV audiences in the summer of 2010 and with its As Seen On TV cred went on to be a featured product in many As Seen On TV product sections inside retail stores. A new and growing trend is a section in the retail store that focuses on As Seen On TV products. Many major retailers like Walgreens, Bed Bath & Beyond, and others have put these well advertised products up close to the cash registers. DRTV and Retail is a match made in Heaven.

The FRIDGENATOR is an advanced Refrigeration Management System. Basically a cardboard box filled with tablets made from natural mineral compounds that we call ABSORBITE. This amazing compound controls humidity, eliminates harmful gases like Ethylene and controls odors. Ethylene gas is what makes food spoil, and the FRIDGENATOR eliminates 100% of the ethylene gas within a refrigerator. A number of products like Green Bags and Plastic sealing containers have addressed these problems but the FRIDGENATOR is the only product that you can put in your Refrigerator and leave for 6 months. AVANTA STUDIOS is currently working on TV commercials and production issues and expects to have the new product on shelves and on TV in the first quarter of 2012. There are billions of ice boxes around the planet and everyone needs a FRIDGENATOR.

 UPDATE:  FRIDGENATOR is now Available at Amazon.com  Amazon is selling the FRIDGENATOR in the Home & Kitchen section. Fridgenator is offered and shipped by Amazon. National TV spots will direct buyers to purchase FRIDGENATOR from the Amazon website.